Michael Reid galleries in Sydney and Berlin, are known for contemporary art in a variety of mediums. It was important to create a brand-mark set that would pair with this variety and work consistently across digital, print and large-scale. A simple and memorable circular device was created. Key to the device is the colour palette; it can stand out and be built on as different arms of the gallery are realised. The approach to design is minimal and clean, in order to complement and keep the focus on artwork.

You can view a publication that I designed: Berlin Guide